Body Washes & Body Butters are on their way! These products will help you & your family stay clean during this difficult time! Clean is our best defense! Body Washes & Body Butters are on their way! These products will help you & your family stay clean during this difficult time! Clean is our best defense!

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Safety First!

Our labs are taking great measures to assure the safety of our customers. From increasing daily sanitation of all hard surfaces to segregation of staff by department & social distancing.  We are taking great measures to make sure you and your are safe!

Hand Sanitizer

As It Should Be is here to help anyway we can!  Available for Pre-Order.  This item will ship to you within 1-2 weeks. 

Naturals are Here!

Our Naturals are here! Small batches! Made to order. Enjoy the full circle of CLEAN!

Your AISB Naturals for Men

Men are paying closer attention to their skin care needs and we want to be there every step of the way! From moisturizers to shaving cream, we are here to make it simple, just As It Should Be! 

Your AISB Naturals

From our new Anise foaming face wash to our DNA Apple antioxidant mask we are here for the clean! With richer and creamer ingredients, your face will love every ounce of this collection!

LaToya, Owner & Founder

During this difficult time, we understand that distancing ourselves and staying clean is our best defense.  This is why we are releasing our body washes and butters early.  We want to serve your family's needs safely and effectively.  Please continue to keep each other safe Eco-Friends! 

More Than Just a Skincare Brand...

As It Should Be is more than just a skincare brand.  We want to do more for your skin and our environment. We are not just using "Green" vocabulary, we really do mean it! We package our products in glass jars or recyclable plastic, we use mailers made from recycled materials to lower the use of natural resources, and we encourage our customers to recycle. Well, they are not really just our customers, they are our Eco-Friends. To achieve our goal in becoming the most eco-friendly skincare company in the world, we understand the need for teamwork! With every purchase by our Eco-Friends, they help us grow. As we grow, we become a bigger help mate to Mother Earth, just As It Should Be.